Passion for the Ride We live and breathe mountain biking. It fuels our creativity, drives our adventures, and connects us to something bigger.
Community & Connection Every rider has a story. We create gear that helps bring people together—on the trails, at festivals, or just passing by with a sticker on their bumper.
Wellness Through the Ride Mountain biking is therapy. It's how we stay grounded, push through tough times, and find peace in motion.
Adventure & Exploration We believe in taking the scenic route, climbing for the view, and riding trails in every corner of the map.
Authentic Creativity What started as a logo on a t-shirt turned into a movement. We create with heart, not hype.
Giving Back From supporting youth cycling to building trail stoke with every sticker, we’re here to share the love and invest in the next generation of riders.
